B E T A L A U N C H
The Creative’s Complete Blueprint to Building a Brand & Digital Presence
A step-by-step guide to learn how to clarify your vision, build your brand and grow your digital impact strategically and sustainably. (With a whole lot of “be brave” encouragement on the side.)
6-WEEK LIVE COHORT
OCT 21–NOV 25, 2024
Interested in joining?
Fill out the interest form below and I’ll be in touch about how to proceed!
Questions? Happy to answer them! Email me… tiffany@tiffanyvalvo.com
ALL THE BETA COURSE DETAILS
WHAT’S THE INSPIRATION FOR THE COURSE?
Many creative people with brilliant ideas and work to share feel stuck, often due to fear of failure, technology overwhelm, or the belief that building a digital presence means being trapped in content creation misery. However, after years of working in the digital space & in marketing, I’ve seen firsthand how the digital world can genuinely change lives, inspire, and help people share their work in meaningful ways.
I think that matters. A lot. And I want to help YOU to share what you’ve been yearning to share.
It doesn’t have to be complicated or take over your life. With some guidance, a clear system and a little hard work, I know you can do this. I’ve done it, and I’ve helped a lot of others do it, too. Now, I’m ready to put everything I’ve learned into this course.
WHAT WILL I LEARN?
Week #1
Your foundation: your story, goals, vision & audience
What even is a digital presence?
The fan/patron/customer journey
We need to talk… dealing with the inner critic
Week #2:
What’s a brand?
Copywriting basics
Writing your tagline
Week #3:
What’s a funnel?
How to grow an email list
Email Service Providers 101
Week #4:
Social Media: What, when & how to post
Week #5:
What’s a content calendar?
Creating your year-long vision
Building your complete digital content strategy
Week #6:
Sustainability, scheduling & staying organized
Getting up when you fall
Future monetization opportunities in the digital space: courses, workshops, podcasts, digital products, physical products & more
Responding to your questions
HOW WILL IT WORK?
Meet for 75 min on Monday evenings from Oct 21 to Nov 25, 5pm PT/8pm ET
I’ll teach the course content live but record for those of you with prior commitments that still want to join
I’ll build in time during a couple of the sessions for you to share your ideas and we’ll workshop how to take your next steps
If you know me, I won’t skimp on the presentations or resources
THIS IS FOR YOU IF YOU’D LIKE TO:
Tidy up your (or your ensemble/group’s) story/portfolio/brand and put yourself into the digital world more fully
Start something that would require digital content production and marketing–a podcast, a blog, a book, a course?
Make your current digital presence more strategic to take your audience building and results to the next level
Learn from someone that knows the encouragement & bravery needed to do this stuff is central … I’ll be by your side!
COST:
$300 as a thank you for dealing with the experimental nature of this, well, experiment combined with your promised feedback on what I can do better. In the interest form I’ll ask if you want to pay via Zelle, PayPal or Venmo.
Interested in joining?
Fill out the interest form below and I’ll be in touch about how to pay/proceed! Questions? Happy to answer them! Email me… tiffany@tiffanyvalvo.com
Working with Tiffany lead me to some unexpectedly powerful places. She was able to help me to get clearer about the animating force behind my work, and to communicate more clearly who I am and who I might be able to help. I’m very happy with the outcome and I think that with her help, I was able to find a way to evolve that feels more sincere than it would have if I had worked alone.
RALPH SKIANO, Principal Clarinet, Detroit Symphony Orchestra
"She has a passion for teaching that is infectious."
FORMER STUDENT
Tiffany brought Monarch Chamber Players’ email marketing to the next level, and I’m so grateful for her guidance! She helped us create templates and a welcome email that are professional and streamlined. Her knowledge of Mailchimp and newsletter “best practices” is invaluable, and her enthusiasm is contagious. I go to Tiffany for consulting on all of my digital marketing dilemmas—she is experienced, a great teacher, and very generous with her insights!
REBECCA TOBIN, Executive Director, Monarch Chamber Players
"I honestly dont have time to list all the things Dr. Valvo does amazingly. To put it frankly she is the most supportive, most motivational, understanding, kind, funny, professor in the whole music department and I know I wouldn't be here if it wasn't for her."
JULISSA MARTINEZ
About me
Hi there! I’m Tiffany, a high-energy human with a background in classical music, higher education and digital marketing. After performing around the world and teaching everything from the clarinet to music theory in higher education, I now spend most of my days empowering creative people like you to believe in their ideas and build a meaningful and strategic digital presence. It’s a bit of a story in terms of how I got here, but, here are some things I’ve done in the digital content world that I’m proud of:
Co-directed the Digital Clarinet Academy & Music360 from 2020-2024, building the audience to over 15k followers on social media, creating two digital courses, physical and digital products, and a community of loyal fans and customers
Became the Digital Content & Social Media Specialist at Cal Performances at UC Berkeley, redefining how a performing arts presenter can impact an audience through digital content & increasing Instagram followers from 3k to 16k in 2 years
Teach the “Building Your Digital Presence” and “Expanding Your Digital Presence” courses at the San Francisco Conservatory of Music, helping students understand how the digital world can change their career trajectory
Work 1:1 with brilliant, creative clients to define their vision and expand their reach & impact. For one client, this meant increasing her website visitors by 300%, social media reach by 1600% and email list by 20% in just five months
But here’s the thing. At the end of the day, my mission is to empower & energize my students to make an impact by sharing themselves, their ideas and their talents with the world.
Interested in joining?
Fill out the interest form below and I’ll be in touch about how to proceed! Questions? Happy to answer them! Email me… tiffany@tiffanyvalvo.com
One of my mantras–
Focus on the effort. The result isn’t your business right now.
This is foundational to my approach to teaching and life; we take it one step at a time, we put in the work, and then we reevaluate. I’m here to coach you through the fun moments, the exciting moments, and the really tough moments to keep going.