The Complete Blueprint to Building a Brand & Digital Presence
A step-by-step guide to learn how to clarify your vision, build your brand and grow your digital impact strategically and sustainably. (With a whole lot of “be brave” encouragement on the side.)
COURSE DETAILS
THE INSPIRATION FOR THE COURSE
Many ambitious people with brilliant ideas and work to share feel stuck, often due to fear of failure, technology overwhelm, or the belief that building a digital presence means being trapped in content creation misery. However, after years of working in the digital space & in marketing, I’ve seen firsthand how the digital world can genuinely change lives, inspire, and help people share their work in meaningful ways.
I think that matters. A lot. And I want to help YOU to share what you’ve been yearning to share.
It doesn’t have to be complicated or take over your life. With some guidance, a clear system and a little hard work, I know you can do this. I’ve done it, and I’ve helped a lot of others do it, too. Now, I’m ready to put everything I’ve learned into this course.
WHAT WILL YOU LEARN?
Module #1
Your foundation: your story, goals, vision & audience
What even is a digital presence?
The fan/patron/customer journey
We need to talk… dealing with the inner critic
Module #2:
What’s a brand?
Copywriting basics
Writing your tagline
Module #3:
What’s a funnel?
How to grow an email list
Email Service Providers 101
Module #4:
Social Media: What, when & how to post
Module #5:
What’s a content calendar?
Creating your year-long vision
Building your complete digital content strategy
Module #6:
Sustainability, scheduling & staying organized
Getting up when you fall
Future monetization opportunities in the digital space: courses, workshops, podcasts, digital products, physical products & more
Responding to your questions
WHAT DO YOU GET?
Video lesson library with 6 modules and 20+ videos
60 min Q&A each week for 6 weeks to go through your questions & ideas
Resources, PDFs, spreadsheets & more!
THIS IS FOR YOU IF YOU’D LIKE TO:
Tidy up your (or your ensemble/group’s) story/portfolio/brand and put yourself into the digital world more fully
Make your current digital presence more strategic to take your audience building and results to the next level
Start something that would require digital content production and marketing–a podcast, a blog, a book, a course
Learn from someone that knows the encouragement & bravery needed to do this stuff is central … I’ll be by your side!
Interested in joining?
Get on the waitlist for summer/fall 2025!
You should take this course to learn from Tiffany - a vibrant teacher who understands what it takes to develop and run a successful online business and manage the digital presence of a large academic performing arts center. Jump in with both feet and learn everything you can!
JOEL B., Jazz musician, Music education leader & administrator
"She has a passion for teaching that is infectious."
“This course changed my approach/thoughts about how to create an online presence! Before the course I had the wrong ideas - I was obsessed with follower numbers, trying to make fancy posts, trying to sound/look more like a stock image than a person and being afraid to “bother” people with my content. ;) The course gave so many resources, was helpful and Tiffany was very supportive of what I am doing!”
EUNMI KO, Pianist, Professor & Executive Director of CAMP
“The class completely changed my idea of what it means to ‘promote’ yourself.”
“[The course] changed my whole concept about my online presence. Previously, I tried hard to look professional and perfect, but I never thought of the value of telling my story in such a captivating and personal way.”
About me
Hi there! I’m Tiffany, a high-energy human with a background in classical music, higher education and digital marketing. After performing around the world and teaching everything from the clarinet to music theory in higher education, I now spend most of my days empowering ambitious, creative people like you to believe in their ideas and build a meaningful and strategic digital presence. It’s a bit of a story in terms of how I got here, but, here are some things I’ve done in the digital content world that I’m proud of:
Co-directed the Digital Clarinet Academy & Music360 from 2020-2024, building the audience to over 15k followers on social media, creating two digital courses, physical and digital products, and a community of loyal fans and customers
Became the Digital Content & Social Media Specialist at Cal Performances at UC Berkeley, redefining how a performing arts presenter can impact an audience through digital content & increasing Instagram followers from 3k to 16k in 2 years
Teach the “Building Your Digital Presence” and “Expanding Your Digital Presence” courses at the San Francisco Conservatory of Music, helping students understand how the digital world can change their career trajectory
Work 1:1 with brilliant, creative clients to define their vision and expand their reach & impact. For one client, this meant increasing her website visitors by 300%, social media reach by 1600% and email list by 20% in just five months
But here’s the thing. At the end of the day, my mission is to empower & energize my students to make an impact by sharing themselves, their ideas and their talents with the world.
Interested in joining?
Join the waitlist for summer/fall 2025!
One of my mantras–
Focus on the effort. The result isn’t your business right now.
This is foundational to my approach to teaching and life; we take it one step at a time, we put in the work, and then we reevaluate. I’m here to coach you through the fun moments, the exciting moments, and the really tough moments to keep going.